![]() ![]() Not only will you get some excellent images (including some great behind the scenes shots) to use in marketing the film in everything from social media posts to festival brochures, your designer can now work with beautiful high-resolution images and no longer be restricted to certain poster layouts in order to simply get the job done. The easiest way to lay the foundations of a more conceptual, interesting and effective poster is by having great assets for your designer to work with-by having a unit still photographer on set. This style of poster is less conceptual and more of an exercise in problem solving, since the appropriate assets weren’t available to the designer. Sometimes this route is taken intentionally, but one of the reasons this style of poster is so popular is that you can create it without having access to high-resolution photography, just by using screen grabs from the film. A typical style of poster we’ve seen in the past few years is what I like to call the “horizontal panels” style, where you see three or more wide and short pictures stacked on top of each other along with the title, filling the vertical space of the poster. The key to a successful poster is the concept behind it. ![]() ![]() PLAN AHEAD This style of poster can be chosen for a number of reasons, one of which is lack of access to high-resolution photography So, as an indie filmmaker working with a designer, what can you do to make your movie poster work its hardest for you? Keep reading to find out… The takeaway: indie film posters have to work harder. And many of these posters do not come with anywhere near the scope of the campaigns of summer blockbusters. However, today’s audiences probably see more movie posters on their streaming services than anywhere else. Those posters are usually also just a small part of a multi-million dollar campaign that includes trailers, TV spots, radio ads, talk show guest appearances, product cross-promotion (a bag of BB-8 oranges, anyone?) and more. The key art (the imagery and title) used to make the poster is also typically seen reconfigured on public transit, in magazines and extra-large on billboards and bus shelters. It’s impossible NOT to know when certain movies are being released Always a staple of the movie theatre, the movie posters we’ve become used to for the past few decades are printed, double-sided, at 27×40” and displayed in a glowing light box. As the times have changed, so has the movie poster-and its role in film marketing. Compounding the problem, many of the films available to casual streaming viewers don’t have huge marketing campaigns-meaning that when someone sees a film pop up on Netflix, Hulu, or whatever other service they may be using, it’s often the first time they’ve heard of it.Įnter the poster. With the onslaught of streaming services available to everyone instantly, options are limitless and decisions difficult. It’s easy to understand why, especially in today’s age. Just as a reader may judge a book by its cover, even more so do moviegoers judge films by their posters. But what can you do to make your film’s poster stand out, amid a sea of marketing and the endless scroll of streaming thumbnails? We asked poster designer and Chargefield creative director John Godfrey for his expert opinion. A film’s poster is a hugely critical part of getting people to watch your movie.
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